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If you want thousands to show up for the opening of your new big-box retail emporium, here’s what your ads should say: DON’T shop. DON’T spend.

It worked in Prague.

Related:
Zagnut bars and PBR by the can: It’s the house of misfit groceries

This entry was posted on Saturday, August 6th, 2005 at 6:53 am (CT) and is filed under Consumption, Strangeness, Society, Culture. You can follow any responses to this entry through the RSS feed. Edit this entry.

Comments (2)


  1. Hannah Robbins says:
    August 9th, 2005 at 1:17 pm e

    The power of negative auxillary verbs. ‘They’ say that if you are planning to go on a diet, not to tell yourself “don’t eat chocolate” because invariably, you will. I am slightly surprised that it as taken those sly marketing communications folks this long to try such a strategy. Also useful knowledge for parenting, so I hear.


  2. Steven Sande says:
    August 9th, 2005 at 2:44 pm e

    Makes me think of the allegedly “brandless” brands like American Apparel coming on to the market, marketed at the marketing-weary. They should win points for being anti-sweatshop, but I expect them to encounter resistance on the marketing front; it feels too planned to carry off any claim to brandlessness. I think of craigslist as a better example, because its beginnings seem more random.