http://stevensande.com/habitofwonder/2005/08/06/dont-buy-now-save-100-percent/ Moments in an imaginary age Thu, 20 Nov 2008 08:49:18 +0000 http://wordpress.org/?v=1.5 http://stevensande.com/habitofwonder/2005/08/06/dont-buy-now-save-100-percent/#comment-34 Tue, 09 Aug 2005 13:17:40 -0700 http://stevensande.com/habitofwonder/2005/08/06/dont-buy-now-save-100-percent/#comment-34 The power of negative auxillary verbs. 'They' say that if you are planning to go on a diet, not to tell yourself "don't eat chocolate" because invariably, you will. I am slightly surprised that it as taken those sly marketing communications folks this long to try such a strategy. Also useful knowledge for parenting, so I hear. The power of negative auxillary verbs. ‘They’ say that if you are planning to go on a diet, not to tell yourself “don’t eat chocolate” because invariably, you will. I am slightly surprised that it as taken those sly marketing communications folks this long to try such a strategy. Also useful knowledge for parenting, so I hear.

]]> http://stevensande.com/habitofwonder/2005/08/06/dont-buy-now-save-100-percent/#comment-35 Tue, 09 Aug 2005 14:44:20 -0700 http://stevensande.com/habitofwonder/2005/08/06/dont-buy-now-save-100-percent/#comment-35 Makes me think of the allegedly "brandless" brands like American Apparel coming on to the market, marketed at the marketing-weary. They should win points for being anti-sweatshop, but I expect them to encounter resistance on the marketing front; it feels too planned to carry off any claim to brandlessness. I think of craigslist as a better example, because its beginnings seem more random. Makes me think of the allegedly “brandless” brands like American Apparel coming on to the market, marketed at the marketing-weary. They should win points for being anti-sweatshop, but I expect them to encounter resistance on the marketing front; it feels too planned to carry off any claim to brandlessness. I think of craigslist as a better example, because its beginnings seem more random.

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